BASIC COMPONENTS OF MARKETING 2

PART 2 OF 2

In last week's issue, we looked at the four basic elements of
Marketing:

1 - What are you selling?

Identifying every element of value that your services and
sklillsets provide to a customer, including emotional intangibles
such as comfort, security, and reduced stress.

2 - How much do you charge for your work?

Properly pricing those services. For the best strategies, we
recommended Michael Stone's legendary book, "

Created by Walker's Contracting Services LLC Aug 14, 2008 at 4:27pm. Last updated by Walker's Contracting Services LLC Aug. 14, 2008.

The Basic Components of Marketing

Part 1 of 2

If you want to successfully sell, that is, to receive money (or
other value) in exchange for your services, you must first
successfully promote those services. Define clearly the following
elements as they apply specifically to your company:


1 - What are you selling?

Be clear, think it all the way through from every angle. If you
are a roofer, think about exactly what your skillset offers to

Created by Walker's Contracting Services LLC Aug 6, 2008 at 2:32pm. Last updated by Walker's Contracting Services LLC Aug. 6, 2008.

Sales vs Marketing: The Profitable Difference

Both Sales and Marketing are ultimately about one thing: making
more money, ringing that register, cha-ching-a-ling!

The way in which each concept approaches this ultimate goal, and
the way in which a contractor applies each unique perspective,
can mean the difference between Big Bucks and No Bucks. Often,
especially in smaller businesses, the two concepts become lumped
together so that neither one is properly executed, and so both
become largely ineff

Created by Walker's Contracting Services LLC Aug 6, 2008 at 2:41pm. Last updated by Walker's Contracting Services LLC Aug. 6, 2008.

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Created by We Walk This Way Travel May 22, 2008 at 5:20pm. Last updated by We Walk This Way Travel May. 22, 2008.