PART 2 OF 2

In last week's issue, we looked at the four basic elements of

Marketing:

1 - What are you selling?

Identifying every element of value that your services and

sklillsets provide to a customer, including emotional intangibles

such as comfort, security, and reduced stress.

2 - How much do you charge for your work?

Properly pricing those services. For the best strategies, we

recommended Michael Stone's legendary book,…

Part 1 of 2

If you want to successfully sell, that is, to receive money (or

other value) in exchange for your services, you must first

successfully promote those services. Define clearly the following

elements as they apply specifically to your company:





1 - What are you selling?



Be clear, think it all the way through from every angle. If you

are a roofer, think about exactly what your skillset offers…

Both Sales and Marketing are ultimately about one thing: making

more money, ringing that register, cha-ching-a-ling!



The way in which each concept approaches this ultimate goal, and

the way in which a contractor applies each unique perspective,

can mean the difference between Big Bucks and No Bucks. Often,

especially in smaller businesses, the two concepts become lumped

together so that neither one is properly executed, and so both

become largely…

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